Switzerland: Go/ no-go decision launch of Rx product and OTC extension.
The local management of a tier-1 global pharma company wanted to understand the interest and sustainability of launching a Rx retail product in Switzerland, potentially an OTC line extension of the same product, and the impact on their own local product portfolio.
The Regional management of a global tier 2 pharmaceutical company had noticed a gap on the skills and capabilities of the Central European team, recently joining through the acquisition of a local company. Regional HR required BUM / GM coaching on specific operational area skills.
‘ Zarzia provided an energetic, engaging training with a great depth of knowledge and a raft of interesting anecdotes with which to bring the subject to life.’ SFE & planning director, Southern Europe (Balkans)
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