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Some Case Studies

  • Mexico  - Incentive Compensation & Objective Setting. 

    The local Commercial Head of a tier II global  pharma company could not retain talent, and team turnover was >50% YoY.  Operations were resented, as well as business results.

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  • EU-5  - Strategic & Tactical marketing. 

    A tier 1 branded pharma products wanted to align skills & capabilities of MM / BM new hires, and optimize the yearly creation and update of marketing plans.

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  • Central Europe - Business Expansion 

    An American company, holding commercialization rights of various products for Europe, wanted to expand in the fragmented markets of Central Europe. 

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  • Interim GM in Romania

    A tier-1 specialty company had a leadership unexpected and unfortunate loss.  Second line management was not up to the level. 

    Read more ...  
  • Switzerland: Go/ no-go decision launch of Rx product and OTC extension. 

    The local management of a tier-1 global pharma company wanted to understand the interest and sustainability of launching a Rx retail product in Switzerland, potentially an OTC line extension of the same product, and the impact on their own local product portfolio. 

     

    Read more ...  
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What our customers say about us....

“....Trained by ZS associates and IMS/IQVIA, Isabel Pascual Olarte  (Zarzia)  brings a wealth of know-how and experience to the table which she knows to nicely apply and tailor to the Eastern European markets regardless of being challenged by lack of data or by a volatile market-  and market access environment. Her style can be described as flexible, business- and customer oriented which was very much appreciated by country managers and their teams and of course also by me as CEE Area Manager...”  Regional Manager, Central & Eastern Europe, Global branded Pharma company

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