Zarzia Consulting AG - Services

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Some Case Studies

Switzerland: Go/ no-go decision launch of Rx product and OTC extension.

The local management of a tier-1 global pharma company wanted to understand the interest and sustainability of launching a Rx retail product in Switzerland, potentially an OTC line extension of the same product, and the impact on their own local product portfolio.

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EU-5 - Strategic & Tactical marketing.

A tier 1 branded pharma products wanted to align skills & capabilities of MM / BM new hires, and optimize the yearly creation and update of marketing plans.
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Mexico - Incentive Compensation & Objective Setting.

The local Commercial Head of a tier II global pharma company could not retain talent, and team turnover was >50% YoY. Operations were resented, as well as business results.
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Switzerland – Medico/Marketing support to a local distributor for a MedDevice technology innovation .

A local distributor wanted to initiated programs for product penetration acceleration, on a distinctive and innovative technology.

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Central Europe - Business Expansion

An American company, holding commercialization rights of various products for Europe, wanted to expand in the fragmented markets of Central Europe.
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