Zarzia Consulting AG - Product launch

Newsflash

Zarzia is supporting a Swiss company on a complex multichannel project that will be rolled out globally to all of its affiliates
Zarzia is supporting a global Ox pharma company assessing strategic & tactical fit of early-assets on the oncology area.
Zarzia is supporting a European company expanding their mature portfolio across selected geographies
We are supporting an old customer with the outlicensing of their product portfolio in Asian geographies, after having helped with the introduction of their core asset in Europe.
Zarzia will be helping an international client on finding a suitable in-licensing partner for an innovative patented speciality high-value product in Russia, CIS & C&EE selected markets.

Switzerland: Go/ no-go decision launch of Rx product and OTC extension.

The local management of a tier-1 global pharma company wanted to understand the interest and sustainability of launching a Rx retail product in Switzerland, potentially an OTC line extension of the same product, and the impact on their own local product portfolio.

Various commercial modelling scenarios & financial forecasts were created, assessed for feasibility & risk, based on analogue historical models within the company, and external benchmarks. On the most likely scenario, a full P&L created based on the company's original marketing & sales support intended, and a sensitivity analysis, and what-if and contingency planning was developed.

The outcome suggested the launch of one of the products but not of the other one, due to high cannibalization rates, complexity risk, and low profitability.

“....I had the pleasure to work with (Zarzia) Isabel in a field force productivity Project for (company confidential) in Mexico in which I was the newcomer and Isabel had done some work and almost nothing was implemented. After an initial chat about the situation it was clear for me that Isabel had the experience but most importantly the will to help us in fixing the problem. She came shortly after that and I personally met a very bright woman with a great sense of humor but what was most important, the drive and will to solve our problem. We deep dived in the situation and had the most interesting chats about sales force effectiveness I have ever had. I learned a lot with Isabel and will recommend her to anyone that has a problem in making sales forces more effective..." Vice President and Head Upper Latam

Newsflash

Switzerland: Go/ no-go decision launch of Rx product and OTC extension.

What our customers say about us....

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Newsflash

Switzerland: Go/ no-go decision launch of Rx product and OTC extension.

What our customers say about us....

Find us on:

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