Strategy

Zarzia’s consultants have ample experience working with companies developing targeted strategies to launch products, improve field effectiveness or maximize commercial RoI.  Our approach is based upon a long term understanding of the local market dynamics, the maturity of the product portfolio, and the skills and capabilities of the team members.  Additionally, we have monitored during the last 15 years different companies’ strategies, across therapy classes and countries, sometimes successful, sometimes less, and learnt from their errors, so you do not have to make them!.

Planning

We are experts in our issue areas, not generalists.

We offer both breadth and depth in the functions in which we are specialized.

We bring a high level of analytical rigor and fact-based problem solving to our engagements.

We use all available data for our analyses -(from the client, vendors, public sources or Competitive Intelligence alike) – auditing it objectively and externally for accuracy and completeness

We create ad-hoc solutions and recommendations to the needs of the client, considering the capabilities and culture. 

We do not have off-the-shelf tools – but we do not re-invent the wheel either!

We roll up our sleeves and work with you through the project, and after it, to assure implementation, capability building, and resultsWiP

Execution

Zarzia’s consultants walk the talk.  We have ample hands-on experience working worldwide, along cross-functional teams executing the plans developed from targeted strategies and aligning resources to deliver on implementable programs to improve commercial and marketing effectiveness.  Our approach is based upon a long term understanding of the market dynamics.  We don't just support the execution, we follow up, observe and study  the results of the execution at 6, 12 and 24 months, therapy classes and countries, so we make sure that your tactical implementation is optimized.